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Apple acquires Shazam

Geoff Riley

11th December 2017

Apple is acquiring the music recognition app Shazam in a deal reportedly worth $400m. Shazam was launched in the UK but - after a difficult period - recovered strongly once their app became widely used especially in the USA. They drive a lot of downloads to Apple Music and thus it is easy to see why Apple might be interested in buying Shazam to benefit from synergy gains. Apple calls the purchase of Shazam a "natural fit." The acquisition has to be seen in the context of the increasingly fierce battle for customers and revenues in the global music streaming industry.

Here are some links to tweets giving more background to the takeover deal

Apple buys Shazam to boost Apple Music https://t.co/xtxIqDHm3a pic.twitter.com/mQnMMPQ8hw

— Bloomberg (@business) December 11, 2017

Apple has confirmed it is snapping up UK-based song-recognition app Shazam as it squares up to rival Spotify in the music streaming market https://t.co/TNhSOrgnIi

— Sky News (@SkyNews) December 11, 2017

Apple Shazam: Why is the US company buying the music app? https://t.co/w5Lfa5gasZ

— BBC News Technology (@BBCTech) December 11, 2017

Apple is buying Shazamhttps://t.co/90eVcTDvzj pic.twitter.com/fVagZlflVi

— Mashable (@mashable) December 11, 2017

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