Business Economics - Amazon's 30th Birthday - What Next for the Everything Company?

This BBC clip looks at the ubiquity of Amazon, on the 30th anniversary of the company's emergence, and wonders whether it can continue to grow as it has in its first 30 years of existence.

As the article notes: "It is also a major streamer and media company (Amazon Prime Video); a market leader in home camera systems (Ring) and smart speakers (Alexa) and tablets and e-readers (Kindle); it hosts and supports vast swathes of the internet (Amazon Web Services); and much more besides." It's a highly diversified business but you have to ask, where else can it go?

It seems to be the case that it will need to focus on market development, although it's also likely to face challengers in markets such as China.