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The Only Way is Ethics (Ethics in Decision Making) | Simulation | AQA A-Level Business (2026) | Unit 3.1.1

Level:
A-Level
Board:
AQA

Last updated 2 Jun 2026

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A bright, accessible way to show students that business decisions often involve difficult trade-offs between profit and principles

Simulation link

The Only Way is Ethics Simulation here

ABOUT THIS SIMULATION

Students work with Ellie Balance and Chase Moore, two young founders of The Squeeze Station, a new juice bar. They face choices about ingredients, staff, suppliers, pricing and promotion. Each decision affects profit, reputation, customer trust and overall business health, helping students see how ethical decisions can support or damage long-term competitiveness.

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