How to start an airline
This is a fantastic metaphor for the nature of competition, and the current state of aviation, and the opportunities that coronavirus might have offered.
So, how would you go about starting an airline?
Well, it's not a straightforward affair, not least because of the capital cost.
This brilliant clip looks at how an entrepreneur might see today's circumstances as a chance to rival them.
In addition, it's a great insight into the recent history of the sector, highlighting how Virgin Australia emerged and then failed.