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Surge Marketing (Marketing ROI) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 2 Jun 2026

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Surge Marketing is an interactive decision-making simulation designed for AQA A-Level Business students studying Unit 3.1.3 Digital technology and marketing.

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ABOUT THIS SIMULATION

Students take on the high-energy role of Marketing Director for Volt Energy Fusion, managing a £100,000 budget over 4 quarters. Guided by the conflicting advice of visionary co-founder Elon Volts and data-driven Jeff Ampzos, players make strategic choices to maximise their MROI (Marketing Return on Investment). This fast-paced, vibrant sim teaches brand building, marketing budget management, and strategic trade-offs. A "What You Just Learned" box explicitly links each decision to A-Level marketing concepts.

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