Peak Performance is a practical, data-based activity that gets students calculating and interpreting return on marketing spend using a relatable gym marketing campaign context

In this activity, students analyse three promotional campaigns used by Peak Performance, a small gym chain aiming to increase summer membership sales. They calculate return on marketing spend for TikTok advertising, local radio and an influencer partnership, then recommend which campaign to repeat and consider other factors beyond ROMS, such as audience reach and brand awareness.

This resource directly maps to the requirement for students to calculate, interpret and analyse return on marketing spend. It also supports wider analysis of sales data, marketing effectiveness and how marketing decisions may influence business competitiveness.