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UK Retailers Missing Out on China's E-Commerce Opportunity

Graham Prior

9th February 2016

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'The extent to which e-commerce creates opportunities and poses threats for businesses' is a key area for students tackling the BUSS4 research theme.

However, it seems that many UK retailers are failing to take advantage of the China's burgeoning e-commerce market according to new research.

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Graham Prior

Graham is an experienced teacher, examiner, moderator and lover of education with a passion for teaching and learning.

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