Teaching activity
The Factors that Explain Growth in Demand for Premium Pet Food
Jim Riley
21st March 2016
As I write this, my beloved black labrador is sat under the table grazing gently on some organic, gluten-free kale and spinach nibbles, to be washed down with a craft lemon and kipper sorbet....
- Business
- Blog
- Teaching activity
- Premium product
- Premium pricing
- Income segmentation
- Market segmentation
- Niche market
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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