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The CEO who sets prices!

Geoff Riley

26th September 2017

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Here is a revealing interview with the UK CEO of Aldi.

The article helps to highlight why Aldi - acting as a deep discounter in the grocery sector - is well placed to be highly price competitive across their smaller product range.

"Aldi stocks around 1,700 products, compared to the 20-30,000 items you find in a typical big supermarket. And 94% of these are private label. Not being beholden to big brands enables it to buy products more cheaply - passing on the savings to customers while still making decent margins."

And their rapid organic growth strategy seems to have plenty left in the tank.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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