In the News
Aldi Plays the Imitation Game
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Jim Riley
26th November 2015
In recent years Aldi has cleverly positioned its product range to match the key elements of higher-priced branded goods. Now it has clearly decided that imitation is the sincerest form of flattery!
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