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In the News

Aldi Plays the Imitation Game

Jim Riley

26th November 2015

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In recent years Aldi has cleverly positioned its product range to match the key elements of higher-priced branded goods. Now it has clearly decided that imitation is the sincerest form of flattery!

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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