The Balanced Scorecard Explained

Kaplan and Norton's Balanced Scorecard is one of a number of new models on the AQA A Level Business Specification and this short video is pure gold.

In the video, Robert Kaplan explains the limitations of financial statements when assessing business performance before outlining the value of the balanced scorecard as a method of assessing the assets and capabilities of a business that financial statements can't quantify, such as the value of customers, people within the business, processes and culture.