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Nestle gives 3-fingered KitKat the thumbs down

Graham Watson

30th December 2016

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At least one brand has stood firm and resisted the temptation for a spot of 'shrinkflation'.

Nestle - not always renowned for a favourable brand image - appear to have considered reducing the size of their iconic Kit-Kat and kept it as a four-fingered bar, unlike some other chocolate brands.

Nestle's UK and Ireland boss has argued that they will have to bear some of the higher production costs associated with Brexit rather than always passing them on to customers

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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