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Teaching activity

UK Manufacturing: Inside Rolls Royce

Michael Albanese

30th November 2014

A fantastic documentary for the Section A Research Theme (bullets 2, 4 & 5), that also ticks a great many boxes for the BUSS1, 2 & 3 specifications.

Channel 4's Inside Rolls Royce charts the production of the Celestial (a one-off showpiece car that has more bling than Liberace, as well as an optional £20,000 picnic hamper!). It covers many topics within Human Resources, Operations, and Marketing, but my highlights are as follows:

The front of house manager who checks the length of the grass
The relentless quality control that almost breaks a man
The marketing of the new Rolls Royce Wraith in Abu Dhabi, which includes hand selected movers-and-shakers from the city getting to test drive it around the formula 1 track

The documentary is available via this link (if you don't have a C4 account, it takes only 2 minutes to register) and I've created a worksheet with 29 questions (numbers correspond to the minutes) intended to promote discussion about a brand synonymous with British excellence.

Hope it helps

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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