Kraft & Cadbury ” Everything we hoped it would be...and More”

For colleagues and students with access to FT.com, this short interview with Kraft CEO Irene Rosenfeld is worth a quick read and then bookmarking.

Quite a bit in here about her background and interests, which provides a little more colour and flavour to counter-balance the somewhat negative image she has in the UK business media.

However, I was also taken with a couple of quotes she makes about the Kraft / Cadbury takeover. A neat link here between evaluating the success of a significant takeover and also the basis of management decision-making:

To quote from the interview:

Ms Rosenfeld defends the logic of the acquisition, and maintains that Cadbury has been “everything we hoped it would be and more”.

“I think any business decisions are a combination of good analytical work, and then good gut judgment,” she continues. “So, at the end of the day, there is going to be no definitive answer that will come out of a pure numerical analysis.”

What a superb evaluative point that students could build into their exam answers and essays. Which is best - scientific (analytical) or hunch decision-making. Of course, the answer is a bit of both.

Job board

Teacher of Secondary Business and Economics

The English International School of Padua, Padova, Italy

New

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

A 50-mark (60 minute) exam-style and exam-standard unit assessment paper covering a range of topics from 3.7 of the AQA A Level Business specification

£15.00 (+VAT)

AQA A Level Business Unit Assessment (Unit 3.7)

In this decision tree activity, students have to assess and recommend which strategy should be undertaken a by a business making souvenir merchandise.

£5.00 (+VAT)

Big Decisions at Banana Moon

Entrepreneur cards is a kinaesthetic group activity designed specifically to develop students skills of analysis and evaluation in relation the characteristics of an entrepreneur.

£5.00 (+VAT)

Entrepreneur Cards

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u