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She observed that, compared to previous generations, modern women increasingly prioritize professional development and economic independence over traditional roles centered on marriage and child-rearing.

This transformation is attributed to broader societal changes, including the feminist movement's influence, expanded educational opportunities, and evolving labor market demands. Wilkinson's analysis suggests that this "genderquake" has led to a redefinition of gender roles, with women actively seeking careers and higher education, thereby challenging longstanding societal norms and contributing to a more egalitarian workforce. ​