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Content analysis is a method used to analyse qualitative data (non-numerical data). In its most common form, it is a technique that allows a researcher to take qualitative data and to transform it into quantitative data (numerical data). The technique can be used for data in many different formats, for example, interview transcripts, film, and audio recordings.

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    AQA A-Level Psychology Research Methods Workbook (Vol 1)

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    Research Methods: AQA A Level Psychology Topic Companion

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