tutor2u | Commitment: Social Influence


Commitment: Social Influence

Commitment refers to the way that minority influence is more likely to occur if the minority shows dedication to their position. Commitment typically involves some form of personal sacrifice, which shows the majority that one is not just acting out of self-interest.

© 2002-2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.