Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2
In this livestream we'll unpick what the examiners are looking for in your Unit 2 Marketing Campaign in terms of setting marketing aims, objectives and stating a campaign rationale.
This is a replay from Monday October 10th 2022
Jim Riley is the co-Founder and CEO of tutor2u. Prior to founding tutor2u with twin brother Geoff in 2000, Jim was Director of Strategy for Thomson Travel Group. Prior to this Jim spent 10 years with PwC. Jim is a Fellow of the ICAEW and holds an MBA from Bradford Business School.