Justification using SWOT, PESTLE & Product Life Cycle Models | BTEC National Business Unit 2
The final part of Activity 1 in Unit 2 is to provide a justification for your marketing campaign by using at two relevant models. We'll explore how to use selective data for three models (SWOT, PESTLE & Product Life Cycle) to provide a supported judgement for your campaign.
This is a replay from Monday November 7th 2022
Jim Riley is the co-Founder and CEO of tutor2u. Prior to founding tutor2u with twin brother Geoff in 2000, Jim was Director of Strategy for Thomson Travel Group. Prior to this Jim spent 10 years with PwC. Jim is a Fellow of the ICAEW and holds an MBA from Bradford Business School.