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Topics

Price skimming

Pricing strategy where a higher price is charged for a new product to take advantage of customers prepared to pay for innovation.

Marketing Mix: Price (Revision Presentation)

Teaching PowerPoints
Pricing - factors to consider when setting price

Study Notes
Pricing Strategies and Tactics - Introduction

Study Notes
Price Skimming

Study Notes
Product and Process Innovation

Study Notes
Pricing Strategies: Price Skimming

Topic Videos
First mover advantage avocados

8th December 2017
Pricing Products: the iPhoneX "Higher or Lower" Activity

Quizzes & Activities
Pricing Decisions

Quizzes & Activities