Topics
Price skimming
Pricing strategy where a higher price is charged for a new product to take advantage of customers prepared to pay for innovation.
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Marketing Mix: Price (Revision Presentation)
Teaching PowerPoints
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Pricing - factors to consider when setting price
Study Notes
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Pricing Strategies and Tactics - Introduction
Study Notes
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Price Skimming
Study Notes
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Product and Process Innovation
Study Notes
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Pricing Strategies: Price Skimming
Topic Videos
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First mover advantage avocados
8th December 2017
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Pricing Products: the iPhoneX "Higher or Lower" Activity
Quizzes & Activities
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Pricing Decisions
Quizzes & Activities