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Crowd Funding

Crowd-funding is a way of raising money from a large number of people, usually online, to support a business, project, or cause. Instead of relying on banks or investors, individuals contribute small amounts, often in return for rewards or equity.

UK Example: BrewDog, a Scottish craft beer company, used equity crowdfunding to grow its business. Through its “Equity for Punks” campaign, it raised millions from thousands of fans who became shareholders. This innovative approach allowed BrewDog to expand its operations and build a loyal customer-investor base, showing how crowdfunding can drive business growth in the UK.