A lively start-up journey that helps students explore what entrepreneurs really need to survive and grow.

Simulation link

Launch the Risk It For A Biscuit Simulation here

ABOUT THIS SIMULATION

Students become Jamie Dodger, who uses an inheritance to launch Dodger’s Delights, an artisan biscuit business. Across the simulation they make decisions about product ideas, risk, finance, growth and setbacks. The gameplay highlights entrepreneurial qualities such as resilience, focus, innovation and adaptability, while showing that passion alone is not enough to build a successful business.

PROVIDE FEEDBACK ON OUR SIMULATIONS

These simulations are in BETA - so your feedback on bugs, improvements etc is hugely useful. Please use this form to send us your thoughts!

Change Log:

14 November 2025

• You can now change your mind before confirming decisions - click different options to compare them, then hit the green "Confirm Decision" button when you're ready. No more accidentally applying multiple choices!
• Better explanations of what you're tracking - the intro screen shows all 6 metrics upfront, and the help guides explain exactly what affects each score and why it matters.
• Aggressive growth is now genuinely challenging. Going all-in on expansion, regional chains, and Christmas creates real entrepreneur burnout, operational strain, and cash pressure. You'll face tough trade-offs instead of hitting 100s across the board.