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Topic Videos

Pricing Strategies: Predatory Pricing

Level:: A-Level, IB Diploma

Last updated 4 Sept 2022

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Predatory pricing is an illegal pricing strategy that relies on undercutting the competition long enough to force them out of the market. By setting prices below costs, other businesses are unable to compete and may have no choice but to exit the market.

Predatory Pricing | Pricing Strategies

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