Practice Mini Case Study for AQA A-Level Business Paper 2 - Brompton Bicycle Limited

EXAM QUESTIONS TO TRY

9 Mark Analysis Questions

Brompton designs and manufacturers most of its own bike components to help differentiate its product. Analyse the benefits to Brompton of investment in research and development. (9 marks)

Analyse the actions managers at Brompton might take to help ensure that the business produces high quality bikes. (9 marks)

Analyse the possible effects on Brompton’s cash flow of significantly increasing its production capacity. (9 marks)

16 Mark Open Questions

Brompton experienced a fall in profits and a cash outflow in 2016. To what extent should managers of all businesses be more concerned about cash flow objectives rather than profit objectives? (16 marks)

Brompton uses job design to help retain skilled employees. To what extent is job design the most important factor in achieving low labour turnover for all businesses? (16 marks)

Brompton exports directly into many international markets. To what extent is exporting the best way for any business to succeed in an international market? (16 marks)

Brompton does not adapt its products for international markets, but faces competitors operating with lower costs. To what extent do you think that cost pressures are more important than pressures for local responsiveness for any business wishing to succeed in international markets? (16 marks)