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Plot Twist (Market Mapping) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 2 Jun 2026

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Market mapping is the name of the game in this simulation which draws on real market data.

Simulation link

Play the Plot Twist Simulation here

ABOUT THE SIMULATION

In Plot Twist, students examine familiar markets such as supermarkets, chocolate, cars and coffee shops. They place competing brands on market maps, look for crowded and empty spaces, then decide whether a gap is commercially attractive. The gameplay encourages students to think beyond “there is a gap” and consider demand, competition, positioning and evidence.

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