Intrapreneurship and Business Profits | AQA Q19, Paper 1 2018

Here is a suggested response to the 9-mark analysis question on intrapreneurship and business profits from the AQA Paper 1 in 2018.

One way is greater innovation. When a business taps into the creative potential of employees and encourages entrepreneurial activities by them as they work, product and process innovation can both occur. If these innovations are further developed and tested, then significant rises in revenues and profits can happen. For example, Google encourages employees to spend 20% of their work hours pursuing innovative ideas. This led to the creation of several new products, such as Google Maps and Gmail, which generated significant revenue and profits for the business. Innovation is, therefore, more likely to occur when intrapreneurship is introduced, and this might enable a business to maintain a competitive edge over rivals, create barriers to entry and therefore sustain higher revenues and profits.