Esports Market in the UK | BTEC National Unit 2 (Jan 2021)

This video provides some secondary market research on the esports market which may be of use to BTEC National Business students preparing for their Unit 2 assessment.

Links for further research

Fnatic

Fnatic is the leasing UK-based esports team and well worth researching as an example of how an esports team conducts its marketing activities to build its brand

Marketing Campaigns: Browse all of Fnatic's Facebook recent advertising campaigns.

Also, take time to watch Fnatic's recent video used as part of its £10m crowdfunding campaign:

Other esports industry research links

• Esports Industry News
• British Esports Organisation news
• UKIE
• esports Industry facts page from UKIE