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Esports Market in the UK | BTEC National Unit 2 (Jan 2021)

Level:
BTEC National
Board:
Edexcel

Last updated 22 Mar 2021

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This video provides some secondary market research on the esports market which may be of use to BTEC National Business students preparing for their Unit 2 assessment.

Esports Market in the UK | BTEC National Unit 2 (Jan 2021)

Links for further research

Fnatic

Fnatic is the leasing UK-based esports team and well worth researching as an example of how an esports team conducts its marketing activities to build its brand

Marketing Campaigns: Browse all of Fnatic's Facebook recent advertising campaigns.

Also, take time to watch Fnatic's recent video used as part of its £10m crowdfunding campaign:

Investment Video: Fnatic

Other esports industry research links

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