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Esports Market in the UK | BTEC National Unit 2 (Jan 2021)

Level:
BTEC National
Board:
Edexcel

Last updated 22 Mar 2021

This video provides some secondary market research on the esports market which may be of use to BTEC National Business students preparing for their Unit 2 assessment.

Esports Market in the UK | BTEC National Unit 2 (Jan 2021)

Links for further research

Fnatic

Fnatic is the leasing UK-based esports team and well worth researching as an example of how an esports team conducts its marketing activities to build its brand

Marketing Campaigns: Browse all of Fnatic's Facebook recent advertising campaigns.

Also, take time to watch Fnatic's recent video used as part of its £10m crowdfunding campaign:

Investment Video: Fnatic

Other esports industry research links

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