Business Growth Strategy - Synergy
- A-Level, IB
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 22 Mar 2021
When businesses decide to follow an external growth strategy (e.g. through takeovers or mergers) they often use the concept of synergy to justify the approach. What do we mean by synergy in this context. This short topic video explains.