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Edexcel A Level Business Study Resources for Theme 1 - Marketing

Last updated 22 Oct 2019

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This collection of study resources is designed to support students exploring Theme 1 - Marketing of the Edexcel A-Level Business specification.

Key Topic Videos

Niche and Mass Markets (Introduction)

Topic Videos
Business Maths - Calculating & Interpreting Market Share

Topic Videos
Business Maths - Calculating & Interpreting Market Growth

Topic Videos

Interactive Learning Activities

1.1 Meeting Customer Needs - "Key Word Chop" Activity

Quizzes & Activities
1.1 Meeting Customer Needs - Key Term "MatchUp" Activities

Quizzes & Activities
1.1 Meeting Customer Needs - 3-2-1 Challenge (Knowledge Retrieval Activity)

Quizzes & Activities
1.1 Meeting Customer Needs - 60 Second Challenge (Knowledge Retrieval Activity)

Quizzes & Activities
1.2 Market - Key Term "MatchUp" Activities

Quizzes & Activities
1.2 Market - "Key Word Chop" Activity

Quizzes & Activities
1.3 Marketing Mix and Strategy -"Key Word Chop" Activity

Quizzes & Activities
Theme 1 Marketing - Key Term "Conundrum" Activity

Quizzes & Activities

Study Notes

Niche Markets and Mass Markets

Study Notes

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