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WiiU- How a strong brand name could confuse the customer.

Jim Riley

28th January 2012

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Great starter to get students thinking out of the box about promotion. Based on article in computerandvideogames.

Article discusses confusion about the product in test launch and need for a name change. new_wii_product.ppt

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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