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Why Businesses Fail | Peloton in a Spin

Jim Riley

26th August 2022

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It goes from bad to worse for Peloton. Can it survive?

The fall in market capitalisation of Peloton is something to behold.

At the peak of the pandemic-induced online exercise boom in early 2021, Peloton's business has a market capitalisation of almost $50bn.

As the Guardian reports, now, 18 months later, it's less than $5bn.

It is going to take some turnaround by the new CEO. I'm not sure it will survive as an independent business.

Perhaps a better home for it, once the retrenchment strategy is further completed, would be a major sports brand such as Nike or Under Armour.

Or could Apple use some of its spare change and expand into consumer fitness equipment and related services?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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