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Was this the worst mistake ever made in the Dragon’s Den

Jim Riley

5th January 2011

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Unbelievable. The contestant surely had all the right credentials. A great reputation for innovation. A trend-setter not a follower. And a confident, assured pitch. So why didn’t the Dragon’s invest?

Play the video to find out. Were they right? Can your student build a credible argument for not investing in this pitch?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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