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Virgin plays on brand heritage and brand extension to launch Virgin Money

Jim Riley

15th January 2012

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Virgin Money - the new name for the former Northern Rock - is a further example of brand extension by Virgin. This new advert focuses on Virgin’s long history of brand extensions that has taken the brand from being a record label, to an airline, train operator and more. Do you think this approach will be successful? Does it make existing and potential customers more likely to entrust their financial affairs to Virgin Money? Take a look at the advert and see what your think…

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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