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Video case study - the boom in renting

Jim Riley

1st May 2009

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A classic method of for a business to conserve cash is to rent assets rather than buy them. Consumers in the UK seem to be picking up on this tactic - the market for product rentals is booming. The growing demand for rented products could see a return to the high street of rental businesses similar to Rediffusion. A great video case study to illustrate how demand can shift from one market to another:

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.