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Video case study - pricing tactics for lunchtime luxury

Jim Riley

29th January 2009

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What pricing tactics should upmarket restaurants use to encourage demand during the economic downturn? Is a substantial price cut the answer, or are there alternative ways of keeping the restaurants busy during the traditionally busy lunchtime period?

Download student worksheet (pdf) and video link

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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