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Blog

Video Case Study - Meet the CEO of Accurist Watches

Jim Riley

14th December 2009

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A terrific video interview by Working Lunch with the CEO of UK watch distributor Accurist. Lots in here on marketing strategy - segmentation, pricing, distribution. Ideal for BUSS2/BUSS3 and similar courses.

Download student worksheet (including video link)

Launch video

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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