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Video case study - making the world’s cheapest car

Jim Riley

4th April 2009

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The Tata Nano is the world’s cheapest car. Priced at just $2,000, it is almost half the price of the next cheapest car on the market. How was this achieved? Will it succeed in the market? These video clips take a look.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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