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Video case study - Living Salads

Jim Riley

9th February 2009

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A terrific three minute video from the Working Lunch team is perfect for the new AQA & Edexcel AS Business units. Andrew Johnson was made redundant, so he set up a business in a sector he knew well and to exploit the fastest-growing part of the salads market. Packed full of relevant material, including:

Economies of scale + production flexibility allow Living Salads to compete effectively on price
Investment in production capacity
Market segmentation, growth and value
Competing effectively against larger operators

Download student worksheet (pdf) and video link

Download editable (Word) version of worksheet

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.