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Video case study - Jivana Style finds niche in the greetings card market

Jim Riley

6th February 2009

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A super case study on how redundancy was the spur for a young entrepreneur to set up a successful greetings card business. Great for illustrating the importance of start-ups identifying and exploiting niche market opportunities + the need for persistence in the early days as a business struggles to establish itself.

Download student worksheet (pdf) and video link

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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