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Video case study - Harris Tweed prospers through innovation and international expansion

Jim Riley

29th December 2010

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A super little video here from Sky Business News which describes how luxury brand Harris Tweed has enjoyed a significant boost in revenues as a result of product innovation and focusing on growing demand for luxury items from consumers in emerging markets…

Despite its remote location in Scotland, Harris Tweed is enjoying a remarkable renaissance. Its a heart-warming story for an industry which, until recently, had been written off. In a age of globalisation, this is one product which remains British!

Lots of rich business studies material in the video. Note the highly-skilled, labour intensive nature of the product. The tweed itself is now used for a much wider range of products, including luxury furnishings for hotels!

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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