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Video case study - Diversify or Bust

Jim Riley

26th October 2008

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Here’s a great little video clip which explains how an entrepreneurial florist has responded to the drop in consumer demand for flowers, and diversified into the sale of fruit and veg. A great example of how entrepreneurs are fighting the credit crunch at the sharp end and packed full of great business studies content

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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