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Video case study - Behind the scenes at a direct marketing gift company

Jim Riley

19th December 2008

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Another cracking short video from the BBC website provides an overview of the planning, marketing and operational processes at one of the UK’s leading gift sellers. Not surprisingly, Christmas is an incredibly busy period, which is where the IT systems and automation come in handy.

Download student worksheet and video link (pdf)

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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