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Value becomes Everyday Value - Will the Name Change Work for Tesco?

Jim Riley

6th April 2012

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Tesco, still the UK’s largest grocery retailer but struggling to maintain its market share in the face of intensive competition, has decided to relaunch its “Value” product range. The new name? “Everyday Value”.

This article from the Telegraph provides a little more background information about the change.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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