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The unbreakable phone - which breaks

Jim Riley

18th January 2010

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A great starter video here. The manufacturer of this product claims that it is unbreakable. Nothing can damage it. In fact, the phones unbreakability (is there such a word?) is the unique selling point of the product. So what better way to demonstrate the USP than to allow the BBC to make a short video about the product. Enjoy Meet the unbreakable mobile phone

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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