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The Ritz Hotel Target Young Customers

Mrs C Wilkin-Mead

1st March 2012

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When looking at the concept of market segments, target markets and niche markets this article about the Ritz Hotel could be a useful stimulus.

The Article Kidding Around in Luxury Hotels makes for interesting reading and could be a great discussion point for pupils. It’s a very clever marketing strategy to build up a strong customer base for the future.

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Mrs C Wilkin-Mead

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