The Global Online Opportunity for British Retailers

According to research by OC&C Strategy Consultants, PayPal and Google, online sales across the UK, US, Germany and China will grow by £320bn between now and 2018, increasing the value of the online market to £645bn and it seems that British retailers will benefit the most from this incredible growth, as the research also found that Chinese shoppers now purchase products online from British retailers almost as frequently as domestic shoppers do.