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The decline stage of the product life cycle speeds up for Blockbuster

Jim Riley

17th September 2009

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DVD rental giant Blockbuster has announced it is to close a fifth of its US store portfolio in a bid to cut costs and conserve cash. The Blockbuster strategy is a classic example of the actions that get have to be taken by a business when its core product is rapidly being overtaken by technology…

The Times article here has a good write-up on the business strategy behind the decision.

To enage students in a different way, you could also show them this classic Onion News Network video on the demise of Blockbuster:

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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