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The Challenge of Recruiting for the Best Job in the World (OCR Applied Unit 9)

Jim Riley

1st April 2008

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The case study for OCR Applied Unit 9 (Erica’s Eco Tours Ltd) focuses on the strategy of a specialist tour operator that runs small-group escorted tours to long-haul destinations. One of the strategic challenges is how to recruit and retain high quality people to act as Expedition Leaders. Here are some links to resources that help students learn more about the role and the ways in which a successful tour operator manages the recruitment process.

These links point to webpages and/or pdf/Word documents that would help students preparing for OCR Applied Unit 9:

The Imaginative Traveller

Tour guide recruitment page
Job description & Guide information pack (Word doc)

Explore Worldwide

All about becoming a tour leader (excellent summary)
Tour leader - role description & typical pay package

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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