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The ‘Biggest’ Firm - is it also the best?

Tom White

23rd May 2013

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Some more ‘league tables’ have popped up in the news: the world's biggest companies and 2013 BrandZ Top 100.

Of course, there’s some important questions raised here. How you would measure the 'size' of a business anyway? And when you have, is it always the case that biggest=best? I’ve grouped together some resources on this topic here.

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Tom White

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